A real and relevant book tackling the everyday needs and struggles of a logo designer, this is a definitive guide to the process of designing logos and creating the right identity system, including instructions on making presentations to clients and building a design career.
THE BOOK IS
A FOUR PHASE DESIGN PROCESS
IN SIX CRUCIAL STEPS
From a practicing designer to other practicing designers
Access and download the book’s tools &
templates and use them in your next project
The templates will be available with the book launch
The core of the book is
its four-phase logo design process map
"All I can say is, “Wow”. This is the most comprehensive book on how to design a logo I’ve ever come across. While other books are content to show a few sketches and finished work, Hadeel, in her typical fashion, has gone above and beyond to produce this absolute gem.
This is the definitive guide for any aspiring designer who wants to build more than just a logo, but an identity system. Hadeel walks you through her entire creative process and provides numerous examples from her own amazing body of work. You get a front-row seat to witness a world class-creative!"
“I wrote about the “why” behind what things look like, but Hadeel has written the “how.” If you’re serious about making a living with your imagination, this book will guide you through each step.”
“Way more than JUST a logo book! This is a brand-building bible that will guide you for life.”
“ This book is the best source I have found on how to design a logo without losing your identity and style as a designer, on the contrary, here you will reinforce it so that the logo remains a flower and not a garden.”
“How To Design A Logo by Hadeel Sayed Ahmad is one of the most essential books on proper logo design I've seen. For anyone who is looking to get a good understanding of the logo design process, this book is a must-have!”
“This is the most extensive and informative book covering every aspect of the creation of a brand. Going from the first encounter with the client, to the theoretical, full creative and strategic process of building a visual system. Hadeel discusses every step with great attention to the smallest details imaginable. How To Design A Logo will give you a full understanding of what branding entails.”
"Nothing is a mistake. There's no win and no fail, only active creativity in design and art. This book is an example of a well-executed initiative by a talented designer who deserves support and endorsement."
“This book explains all about one design component: the logo. This component is the foundation of a brand’s whole visual identity; it has the power to trigger emotions, evoke memories and represent a whole history of experiences. Hence, we can understand the significance of this book and the knowledge it so effectively delivers.”
"This is the definitive guide for any aspiring designer who wants to build more than just a logo, but an identity system. Hadeel walks you through her entire creative process and provides numerous examples from her own amazing body of work. You get a front-row seat to witness a world class-creative!"
“I wrote about the “why” behind what things look like, but Hadeel has written the “how.” If you’re serious about making a living with your imagination, this book will guide you through each step.”
“Way more than JUST a logo book! This is a brand-building bible that will guide you for life.”
“ This book is the best source I have found on how to design a logo without losing your identity and style as a designer, on the contrary, here you will reinforce it so that the logo remains a flower and not a garden.”
“How To Design A Logo by Hadeel Sayed Ahmad is one of the most essential books on proper logo design I've seen. For anyone who is looking to get a good understanding of the logo design process, this book is a must-have!”
“This is the most extensive and informative book covering every aspect of the creation of a brand. Going from the first encounter with the client, to the theoretical, full creative and strategic process of building a visual system. Hadeel discusses every step with great attention to the smallest details imaginable. How To Design A Logo will give you a full understanding of what branding entails.”
Hadeel Sayed Ahmad is a passionate strategic brand designer, an active supporter of the design community, a pharmacist, and the founder of the design community ‘Designers Union’, with a mission to help designers of all nationalities and capabilities make an impact on their own societies, countries, and the entire world.
She had the opportunity to work with international brands from the start, allowing her to gain diverse experience that included her working as an independent designer, and collaborating with well-rounded agencies worldwide. She has also served as a consultant for different businesses, a speaker, lecturer, a lead jury member for senior graduation projects in different design colleges, and a mentor in multiple design events throughout the year.
As a means to support and empower other fellow creatives, she authored ‘How to Design a Logo’, a practical guide that takes designers through the full process of creating strategic brand identity systems. This was a book she wanted to find for years to help guide herself and other creatives to turn businesses into successful brands.
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